Product Design, Brand Design, Marketing, UI, UX, User Research
Product Manager: Erik Schmidt
Objective: Conceptualize and build a content publishing platform that extended and transformed the current ebook experience into something wonderful and valuable in the market.
Ebooks are boring. Or at least, they only provide minimal benefit over printed books. An entrepreneur wanted to see what a small team could do with this opportunity...and Litho (codename) was born.
Take the benefits of digital publishing and create a virtuous cycle in the industry. With a three person team, we scoped, designed, built, pitched and helped raise-funding for a new way to read.
"Read More" is the core concept for this product. With timely, contextual content user's love, it's easy for publishers to sell bits of content to engaged audiences, and easier for readers to dig in to content they find most interesting.